While the growth of online retailing continues to create pressure on brick and mortar, Joey Pointer, Fleet Feet Inc.’s new CEO, remains resolutely upbeat.
“There’s probably not a bigger group of retailers who are excited to be in the position they’re in if you look at all the headwinds that retailers are facing,” said Pointer about Fleet Feet Sports’ franchise owners last week at the brand’s annual franchise conference in Pinehurst, NC.
One major difference, he asserts, between Fleet Feet Sports and other challenged brick and mortar stores is that run specialty can create customers through training runs and beginner-youth events, as well as pub runs and other social activations. Said Pointer, “We’re unique in that we can bring customers to life through the sport of running or engagement in a healthy lifestyle. It’s really about creating that connection to the person and helping them find the inspiration, solution and information they need wherever they are in their fitness journey.”
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