"Fleet Feet Redefining Shoe-Fitting Process," as seen in Motiv Running!

Spend any time in a running specialty store and you will hear the question: “What size shoe do you wear?”

Well, until recently, there’s typically been one way to find out. Invented in 1927 and patented in 1929, the Brannock Device has been the “go-to” tool for determining the best way to confirm a customer’s shoe size. Found in almost every running specialty store, the familiar black and silver metal plate quickly identifies length and width.

Ninety years later, Fleet Feet has introduced “fit id,” a cutting-edge technology that provides a unique personal profile of a customer’s foot.

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